¹Aghogho L. Imiti, ² Elo Ibagere

¹,²Department of Theatre Arts Faculty of Arts Delta State University Abraka, Nigeria. (ORCID identifier: 0000-0002-7319-1843)

DOI : https://doi.org/10.47191/ijsshr/v4-i5-38

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ABSTRACT

The Niger Delta has been a cauldron of restiveness and violent conflicts. Most of these conflicts result from the failure of the multinational corporations operating in the region to adequately discharge their Corporate Social Responsibility to the people. It is against this backdrop that this paper examines the issue of Corporate Social Responsibility as the panacea for the restiveness and conflict in the region as we as the crucial role the mass media have to play in assisting the corporate organisations to effectively discharge their obligations to the people. It is propounded here that failure to disseminate relevant information in this regard has led to mistrust and misunderstanding which eventually culminate in restiveness and conflict. The role of the media is therefore equally examined. The paper discovers that the media are constrained in the performance of this role. These constraints are presented and ways of tackling them are proffered.

KEYWORDS:

Conflict, Corporate Social Responsibility, Development, Mass Media,Niger Delta, Nigeria, Restiveness,

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VOlUME 04 ISSUE 05 MAY 2021