¹Sathvika.R,²Rajasekaran.V

¹Research Associate, School of Social Sciences and Languages, Vellore Institute of Technology, Chennai, India.

²Assistant Professor Senior, Vellore Institute of Technology, Chennai, India.

DOI : https://doi.org/10.47191/ijsshr/v4-i8-31

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ABSTRACT

This article discusses about the logics and illogicality in advertisements, most of the retailers are comfortable in manufacturing but they find it difficult to sell it in the market. In this juncture, advertisement comes with logics and illogicality just to grab attention of the consumers. Almost, in all field female models are being used for advertising to set a strong image in the market amidst the huge competition among the products. This paper comprises of three feminine advertisements under the category soft drink beverage, washing detergent and chocolate respectively. Women are mostly chosen by advertising agency to convey strong message or seek attraction from the consumers. This article unfolds the logics and illogicality on gender advertising particularly feminism and advertising together.

KEYWORDS

Advertisements, Logics, Illogicality, Consumers , Gender, Feminine, Stereotypes

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VOlUME 04 ISSUE 08 August 2021