VOlUME 04 ISSUE 08 August 2021
1Bernice Titilola Gbadeyan,2Bamidele Samuel Arije
1Department: Communication And Media Management Girne American University, North Cyprus
2Department of Business administration, Cyprus science university, North Cyprus
Google Scholar Download Pdf
ABSTRACT
In a fast-changing world, trade proprietors, as well as marketers for both small scale businesses and enormous organization are attempting to overhaul their trade strategies in other not to become out of date in this progressing trade world. Days are long past when trade owners strive without the use of social media platforms. In these days of Facebook, WhatsApp, Twitter, and Instagram, social marketing has advanced as an indispensably portion of promoting business methodology. Therefore, in this advanced world, Social media platforms has recently become a well-known medium of creating awareness and is highly in use by both small and large business organizations. It is almost inconceivable to think of showcasing business and services without considering the significance of social media. However, embracing a few frames of online advanced social media platforms has ended up been fundamental for all trade houses. In an industry where patterns are changing in succession, selection of social network in showcasing business with the help of social media influencers is exceptionally crucial for companies to outlive in this race. In this paper, we attempt to discover the significance and effect of social media platforms in online advertising industry, and additionally to know how and the reason why business visionaries, as well as marketers, utilize social media in upgrading the changings in their products and services and business environment.
KEYWORDS:Social media, Business, Advertisement, Marketing and Influencers.
REFERENCES
1) Bandura, A., and Walters, R. H., (1963), Social learning and personality development
2) Blackshaw, P., &Nazzaro, M. (2004). Consumer-Generated (CGM) 101: Word of mouth in the age of the web fortified consumer. Retrieved from htpp://www.nielsenbuzz Metrics.com/whitepapers
3) Bush, A. J., Smith, R., and Martin, C., (1999), “The influence of consumer socialization variables on attitude toward advertising: A comparison of African-Americans and Caucasians”, Journal of Advertising, vol. 28, no. 3, pp. 13-24.
4) Carlson, N. (2010). At last – The full story of how Facebook was founded. Retrieved September 7th, 2017, from http://www.businessinsider.com/how-facebook-was-founded-2010-3?IR=T
5) Daluba, N. E., & Maxwell, C. E. O. (2013). Effect of Social Media on The Use Of Academic Library By Undergraduate Students In Tertiary Institutions: A Case Study Of Kogi State University, Academic Research International, 4(5), 536-542.
6) Gunnarsson, P. (2017, June 24). Fyrirtækileitameiratiláhrifavalda. Viðskiptablaðið.
7) Kent, M. L. (2010). Directions in social media for professionals and scholars. In R. L. Heath (Ed.), Handbook of public relations (pp. 643- 656). Thousand Oaks, CA: Sage.
8) Kotler, P., & Keller, K. L. (2016b). Marketing Management. Pearson Education limited. (14th edition), 29-31.
9) Kozinets, R. V., De-Valck, K., Wojnicki, A.C., &Wilner, S.J.S. (2010). Networked narratives: Understanding word of mouth marketing in online communities. Journal of Marketing.
10) Martin, C. A. & Bush, A. J., (2000), “Do role models influence teenagers’ purchase intentions and behavior?” Journal of Consumer Marketing, vol. 17, no. 5, pp. 441-453.
11) Moschis, G. P., and Churchill Jr, G. A., (1978), “Consumer socialization: A theoretical and empirical analysis”, Journal of Marketing Research, vol. 15, no. 4, pp. 599-609.
12) Silvera, D. H., &Austad, B. (2004). Factors predicting the effectiveness of celebrity endorsement advertisements. European Journal of Marketing. (38) 11/12,1509–1526. Retrieved from https://doi.org/10.1108/03090560410560218
13) Spurgeon, C. (2008). Advertising and new media. First edition. Routledge, Taylor and Francis group.
14) Statista (2017). Number of active Facebook users worldwide as of 3rd quarter 2017 (in millions). Retrieved from 66 https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-usersworldwide/
15) Sweetwood, M. (2017). 8 reasons a powerful brand will make you successful. Entrepreneur. Retrieved October 15, 2020, from https://www.entrepreneur.com/article/289278
16) Valkenburg, P. M., & Piotrowski, J. T. (2017). Plugged In: How media Attract and affect youth. New Haven and London: Yale University Press. Retrieved from http://www.pdfdrive.net.
17) Veal A.J, 2006. Research Method for Leisure and Tourism. A Practical Guide. Essex: Pearson Education Limited