VOlUME 05 ISSUE 10 OCTOBER 2022
1A.A. Ayu Erna Trisnadewi,2AA Sri Purnami,3AA. Bagus Amlayasa,4I Gusti Lanang Putra
1,2,3,4Lecturer of the Faculty of Economics and Business, Warmadewa University
DOI : https://doi.org/10.47191/ijsshr/v5-i10-19Google Scholar Download Pdf
ABSTRACT
SMEs in Indonesia currently make the largest contribution to gross domestic product. Therefore, the performance of MSMEs engaged in the financial sector, especially cooperatives, must always be improved. Improved performance is closely related to the company's business strategy. Strategy is a company's unique way to gain competitive advantage, company performance is a representation of competitive advantage. Strategy formulation and strategy implementation by taking into account technical and non-technical aspects is a way to achieve optimal performance transformation. One of them is the adaptation phases of the dynamic capability approach in the development of innovations in the MSME sector of the Cooperatives. This research was conducted with a qualitative case study approach with the object of research being a savings and loan cooperative located in Badung Regency-Bali. The research was conducted by interview and direct observation to the cooperative. The research method used is a single-case holistic. Data analysis was carried out by means of within-case analysis. The results show that the phases of dynamic capability adaptation play an important role in the innovation development process in Savings and Loans Cooperative SMEs. This study provides implications for the cooperative sector SMEs regarding the steps taken by cooperatives to absorb external knowledge so as to assist in determining the innovation development process. Based on these findings, This research has contributed to the development of the concept of dynamic capability adaptation phases from the results of interviews during the research conducted by the researcher. This study is expected to contribute input in the development of innovation for SMEs in the cooperative sector.
KEY WORDS:Dynamic Capabilities, Savings and Loan Cooperatives, Innovation
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