¹Achraf Dadouh,²Amina Aomari

^1,2Mohammed V University in Rabat, FSJES Souissi

DOI : https://doi.org/10.47191/ijsshr/v5-i10-03

Google Scholar Download Pdf
ABSTRACT

During the health crisis of Covid-19, individuals around the world were placed under lockdown between the months of March and June 2020. In some countries, this has occurred even in the next two years. A situation experienced for the first time by current generations with strong economic, social and psychological impacts, as well as considerable effects on the consumption habits of the population. Similarly, the audiovisual consumption habits have undergone a change characterized by the use of some media more than others. This work is a literature review, exposing the latest theoretical advances in research on audiovisual consumption during lockdown situations. In addition, we attempt to explain the factors guiding consumer choices through media use models that focus on psychological, emotional, personal and environmental aspects of media consumption choices. The aim of this work is therefore to suggest research paths linking audiovisual consumption habits during lockdown to media use models.

KEYWORDS:

Audiovisual consumption, lockdown, covid-19, media use

REFERENCES

1) Biddle, N., Edwards, B., Gray, M. & Sollis, K. 2020. Hardship, distress, and resilience: The initial impacts of COVID-19 in Australia. The ANU Centre for Social Research and Methods

2) Krcmar, M., Ewoldsen, D. & Koerner, A. 2016. Communication Science Theory and Research. New York: Routledge

3) Sibley, C. G., Greaves, L. M., Satherley, N., Wilson, M. S., Overall, N. C., Lee, C. H. J., ... Barlow, F. K. 2020. Effects of the COVID-19 pandemic and nationwide lockdown on trust, attitudes toward government, and well-being. American Psychologist, 75(5), 618-630.

4) Sood, S. 2020. Psychological effects of the Coronavirus disease-2019 pandemic. Research & Humanities in Medical Education, 7, 23-26.

5) Carvalho P., Moreira M., de Oliveira M., Landim J. & Neto M. 2020. The psychiatric impact of the novel coronavirus outbreak. Psychiatry Res.; 286:112902. DOI: 10.1016/j.psychres.2020.112902

6) Perez-Fuentes M., Molero Jurado M., Martos Martinez, A. & Gazquez Linares, J. 2020. Threat of COVID-19 and emotional state during quarantine: Positive and negative affect as mediators in a cross-sectional study of the Spanish population. PLoS ONE 15(6): e0235305.

7) Biroli, P., Bosworth, S., Della Giusta, M., Di Girolamo, A., Jaworska, S. et Vollen, J. 2020. Family Life in Lockdown. IZA Institute of Labor Economics. IZA DP No. 13398

8) High Commission for Planning – Morocco. 2020a. Rapports sociaux dans le contexte de la pandémie COVID-19. HCP

9) High Commission for Planning – Morocco. 2020b. Enquête sur l’impact du coronavirus sur la situation économique, sociale et psychologique des ménages. HCP

10) Hobbs, J.E. 2020. Food supply chains during the COVID‐19 pandemic. Can J Agr Econ.; 68: 171– 176

11) Rogers, K. & Cosgrove, A. 2020. Future Consumer Index: How COVID-19 is changing consumer behaviors. Ernst & Young. [Online]. URL: https://www.ey.com/en_gl/consumer-products-retail/how-covid-19-could-change-consumerbehavior

12) Johnson, C. 2020. TV viewing surges in lockdown, but it’s too technical for some. University of Huddersfield. [Online]. URL: https://www.hud.ac.uk/news/2020/may/tv-viewing-soars-in-lockdown/

13) Lima C. et al. 2020. The emotional impact of Coronavirus 2019-nCoV (new Coronavirus disease). Psychiatry Res.; 287:112915

14) Dixit, A., Marthoenis, M., Arafat, S., Sharma, P. & Kar SK. 2020. Binge watching behavior during COVID 19 pandemic: A cross-sectional, cross-national online survey. Psychiatry Res.; 289:113089. DOI: 10.1016/j.psychres.2020.113089

15) Moroccan Association of Advertisers. 2020. Web conference - Comportement des marques marocaines face à la crise du COVID-19. [Video]. YouTube. https://www.youtube.com/watch?v=ulSYF20tR0k

16) EBU. 2020. Market Insights: Trust in Media 2020. Media Intelligence Service

17) OFCOM. 2020. Media Nations 2020 UK Report. OFCOM

18) Ciaumed. 2020. Communiqué de Presse Chiffres Clés de l'Audience TV – Juin 2020. Marocmetrie

19) Gupta, G., & Singharia, K. 2021. Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis. Vision, 25(1), 36–46. DOI: https://doi.org/10.1177/0972262921989118

20) Pogorel, G. & Preta, A. 2020. La convergence « médias et télécoms » à l’épreuve de la COVID-19. Questions et Entretiens d'Europe, Fondation Robert Schumann

21) MBC Group. 2020. MBC Group Ramadan 2020. MBC Commercial and Innovation Portal. [Online]. https://commercial.mbc.net/Ramadan

22) Umesh S. & Bose S. 2019. Binge-Watching: A Matter of Concern?. Indian J Psychol Med.; 41(2):182-184. doi:10.4103/IJPSYM.IJPSYM_279_18

23) Zillmann, D. & Bryant, J. 1985. Selective exposure to communication (pp. 533–567). Hillsdale, NJ: Lawrence Erlbaum Associates

24) Herzog, H. 1944. What do we really know about daytime serial listeners? In P. F. Lazarsfeld & F. N. Stanton (Eds.), Radio research 1942–1943 (pp. 3–33). New York: Duell, Sloan & Pearce

25) Wimmer, R. D. & Dominick, J. R. 1994. Mass media research: An introduction. Belmont, CA: Wadsworth

26) McQuail, D. 1987. Mass Communication Theory: An Introduction (2nd edition). London: Sage

27) Finn, S. 1997. Origins of media exposure. Communication Research, 24, 507–529

28) Conway, J. C., & Rubin, A. M. 1991. Psychological predictors of television viewing motivation. Communication Research, 18, 443–463

29) Weaver, J. B. 1991. Exploring the links between personality and media preferences. Personality and Individual Differences, 12, 1293–1299.

30) Zillmann, D. & Cantor, J. 1977. Affective responses to the emotions of a protagonist. Journal of Experimental Social Psychology, 13(2), 155–165

31) Raney, A. A. 2004. Expanding disposition theory: Reconsidering character liking, moral evaluations, and enjoyment. Communication Theory, 14(4), 348–369.

32) Raney, A. A. 2006a. The psychology of disposition-based theories of media enjoyment. Dans J. Bryant & P. Vorderer (dir), Psychology of entertainment (pp. 137–150). Mahwah, NJ: Erlbaum.

33) Raney, A. A. 2006b. Why We Watch and Enjoy Mediated Sports. Dans A. A. Raney, J. Bryant (dir), Handbook of sports and media (p. 339–356). Mahwah, NJ US: Lawrence Erlbaum Associates Publishers.

34) Zillmann, D. 2000. Mood management in the context of selective exposure theory. In M. E. Roloff (Ed.), Communication yearbook 23 (pp. 103–123). Thousand Oaks, CA: Sage

35) Knobloch, S. 2003. Mood adjustment via mass communication. Journal of Communication, 53, 233–250

36) Strasburger, V. C., Wilson, B. J. & Jordan, A. B. 2009. Children, adolescents, and the media, 3rd ed. Thousand Oaks, CA: Sage.

37) Papacharissi, Z., & Rubin, A. M. 2000. Predictors of Internet Use. Journal of Broadcasting & Electronic Media, 44, 175- 196

38) Saxena, R. 2016. Contextual age: A better indicator of aging than chronological age. International Journal of Social Sciences and Management Research Vol. 2 No.1

39) Gauntlett, D. & Hill, A. 1999. TV Living, television, Culture and everyday life. British Film Institute. London and New York

40) Bondad-Brown, B. A., Rice, R. E., & Pearce, K. E. 2012. Influences on TV viewing and online user-shared video use: Demographics, generations, contextual age, media use, motivations, and audience activity. Journal of Broadcasting & Electronic Media, 56(4), 471–493. https://doi.org/10.1080/08838151.2012.732139

VOlUME 05 ISSUE 10 OCTOBER 2022