VOlUME 05 ISSUE 02 FEBRUARY 2022
1Irhamnia, 2 Kholis Roisah
1,2Master of Law, Faculty of Law, Universitas Diponegoro
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ABSTRACT
Providing protection for well-known brands can be realized by using the doctrine of trademark dilution and bad faith. The aim of this article is to find out the existence of the brand dilution doctrine in Indonesia, and how it is applied to litigation dispute resolution. The research method used is normative juridical with a law and case approach then it is analyzed qualitatively. The results obtained are that Indonesia has not had a regulation on brand dilution yet, but the prohibition against it has been implicitly regulated in the doctrine of bad faith. Enforcement of the trademark dilution doctrine is not carried out in the settlement of disputes between IKEA and IKEMA products. The panel of judges considers that there is no similarity between the two brands, besides that IKEMA is considered not to have violated the provisions of bad faith, so that the Panel of Judges considers IKEMA not guilty. There are no judges in Indonesia who have applied the trademark dilution doctrine because the regulations against it have not been regulated in the law, so to resolve trademark disputes judges use the doctrine of bad faith.
KEYWORDS:Trademark Dilution, Dispute, Bad Faith adopted by a country, (2) juridical factors, the validity of legal
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