VOlUME 05 ISSUE 04 APRIL 2022
1Krido Eko Cahyono, 2Sudarmiatin, 3Rosmiza Bidin
1,2Economic and Business Faculty State University of Malang, Indonesia
3University Putra Malaysia
1Indonesia School of Economics (STIESIA) Surabaya, Indonesia
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ABSTRACT
Internationalization of small and medium-sized enterprises is a topic that has been studied in various ways. Different scholars have tackled this topic from different perspectives and have found that there is no single way to internationalization. This study aims to build on previous literature by applying ethnographic studies of Mojokerto SMEs, which have been actively exporting to Asia since its inception. The goal was to find a variety of Theorem connections and applications for small businesses. By, this study challenges SME faced, but process of internationalization is also highlighted. With observations and personal interviews, uncertainties, conflicts within the network, profitable domestic markets, and lack of experienced management play a major role in the decline of international activities. I found out that I was doing it. The challenges facing companies in the process of internationalization are lack of management commitment to internationalization and overseas markets and promotion of networks at the international level, lack of trust and cooperation in the company's own network, and trust and overseas. Build insider knowledge with a new network of markets.
KEYWORDS:Internationalization SMEs, Uppsala model, Born Global model, network model
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