October 2023

Volume 06 Issue 10 October 2023
The Influence of Product Quality and Price on Purchase Intention of Red Rice in Sumenep Regency
1Purwati Ratna Wahyuni, 2Sindi Arista Rahman, 3Hopid
1,2,3Agribusiness Study Program, Faculty of Agriculture, Universitas Wiraraja, Indonesia
DOI : https://doi.org/10.47191/ijsshr/v6-i10-55

Google Scholar Download Pdf
ABSTRACT

The rapid development of today's increasingly dynamic business world has caused companies like this to be faced with conditions of intense competition, one of which is companies that operate in the sales sector, the main commodity of which is rice. The large number of businesses that have emerged at this time has resulted in a fairly high increase in the number of similar businesses, causing competition to become increasingly fierce. So Sumenep Regency must create a strategy that attracts consumers. This research aims to test and analyze the influence of product quality and price on Purchase Intention of Red Rice in Sumenep Regency. The type of research used is quantitative with a descriptive approach. The research population in this study was consumers in Sumenep Regency who made purchases the Red Rice more than twice. The sample used was 70 respondents. Analysis tool that uses multiple linear regression. The research results prove that product quality and price have a positive and significant effect on Purchase Intention of Red Rice in Sumenep Regency.

KEYWORDS:

Product Quality, Price, Purchase Intention, Red Rice

REFERENCES
1) Anderson, D.M. (2020) . Design for manufacturability: how to use concurrent engineering to rapidly develop low-cost, high-quality products for lean production . CRC press.

2) Ashraf , N., Bau, N., Nunn, N., & Voena, A. (2020). Bride price and female education. Journal of Political Economy , 128 (2), 591-641.

3) BADALOV, UNO (2023, January). QUALITY IN PRODUCT QUALITY MANAGEMENT SIGNIFICANCE OF INDICATORS. In INTERNATIONAL SCIENTIFIC CONFERENCE "INNOVATIVE TRENDS IN SCIENCE, PRACTICE AND EDUCATION" (Vol. 2, No. 2, pp. 65-75).

4) Budiono , S., Purba, J.T., & Adirinekso, GP (2021). Strategic Business Analysis by Using Determinants of Buying Decision on Products: Lessons from an International Company in Indonesia. In ieomsociety. org. In Proc Int Conf Ind Eng Oper Manag (pp. 1232-1242).

5) Carvalho , C., Lee, J. W., & Park, W. Y. (2021). Sectoral price facts in a sticky-price model. American Economic Journal: Macroeconomics , 13 (1), 216-256.

6) Chaerudin, SM, & Syafarudin, A. (2021) . The effect of product quality, service quality, price on product purchasing decisions on consumer satisfaction. Ilomata International Journal of Tax and Accounting , 2 (1), 61-70.

7) Chen, L. , Pelger, M., & Zhu, J. (2023). Deep learning in asset pricing. Management Science .

8) Cochrane, J. H. (2023) . The fiscal theory of the price level . Princeton University Press.

9) Darojat, TA (2020) . Effect of product quality, brand image and life style on purchasing decisions. Journal of Management Science (JMAS) , 3 (2), 51-57.

10) De Giovanni, P., & Zaccour, G. (2023) . A survey of dynamic models of product quality. European Journal of Operational Research , 307 (3), 991-1007.

11) Drozd, R., & Wolniak, R. (2021) . Systematic assessment of product quality. Journal of Open Innovation: Technology, Markets, and Complexity , 7 (4), 235.

12) Huang, Y., & Suo, L. (2021) . Factors influencing Chinese consumers' impulse buying decision of live streaming E-commerce. Asian Social Science , 17 (5), 16-32.. Factors influencing Chinese consumers' impulse buying decision of live streaming E-commerce. Asian Social Science , 17 (5), 16-32.

13) Kenyon, P. (2023) . Pricing. In A Guide to Post-Keynesian Economics (pp. 34-45). Routledge.

14) Lamas, M., & Romaniega, S. (2022) . Designing a price index for the Spanish commercial real estate market (No. 2203). Banco de Spain.

15) Lina, R. (2022) . Improving Product Quality and Satisfaction as Fundamental Strategies in Strengthening Customer Loyalty. ACADEMIC: Economics & Business Student Journal , 2 (1), 19-26.

16) Mahaputra, MR, & Saputra, F. (2021). Relationship word of mouth, advertising and product quality to brand awareness. Dynasty International Journal of Digital Business Management , 2 (6), 1099-1108.

17) Mishra , R., Singh, R. K., & Koles, B. (2021). Consumer decision ‐ making in Omnichannel retailing: Literature review and future research agenda. International Journal of Consumer Studies , 45 (2), 147-174.

18) Omar, A.M., & Atteya, N. (2020) . The impact of digital marketing on consumer buying decision process in the Egyptian market. International Journal of Business and Management , 15 (7), 120-132.

19) Pavlović-Höck, N. (2022). Herd behavior along the consumer buying decision process-experimental study in the mobile communications industry. Digital Business , 2 (1), 100018.

20) Phillips, R.L. (2021) . Pricing and revenue optimization . Stanford university press.

21) Pop, R. A. , Săplăcan, Z., Dabija, D. C., & Alt, M. A. (2022). The impact of social media influencers on travel decisions: The role of trust in the consumer decision journey. Current Issues in Tourism , 25 (5), 823-843.

22) Siregar, AP , Nofirman, N., Yusuf, M., Jayanto, I., & Rahayu, S. (2022). The Influence of Taste and Price on Consumer Satisfaction. Quantitative Economics and Management Studies , 3 (6), 998-1007.

23) Sirojiddin , S., Nodira, T., & Dinora, S. (2022). Characteristics of price and formation. Journal of Academic Research and Trends in Educational Sciences , 1 (11), 265-270.

24) Sirojiddin , S., Nodira, T., & Dinora, S. (2022). Characteristics of price and formation. Journal of Academic Research and Trends in Educational Sciences , 1 (11), 265-270.

25) Siwiec, D., & Pacana, A. (2021) . Method of improving the level of product quality. Production Engineering Archives , 27 .

26) Trishch , ROMAN, Nechuiviter, OLESIA, Diadiura, KO, Vasilevskyi, OLEKSANDR, Tsykhanovska, IRYNA, & Yakovlev, MAKSYM (2021). Qualimetric method of assessing risks of low quality products.

27) Turakhodjaev , N., Saidmakhamadov, N., Turakhujaeva, S., Akramov, M., Turakhujaeva, A., & Turakhodjaeva, F. (2020). EFFECT OF METAL CRYSTALLATION PERIOD ON PRODUCT QUALITY. Theoretical & Applied Science , (11), 23-31.

28) Tursunpulatovna , N. N. (2022). THEORETICAL ANALYSIS OF THE CONTENT AND CHARACTERISTICS OF MARKET COMPETITION. INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT, ENGINEERING AND SOCIAL SCIENCES ISSN: 2349-7793 Impact Factor: 6.876 , 16 (4), 79-85.

29) Ursachi , C. Ș., Perța-Crișan, S., & Munteanu, F.D. (2020). Strategies to improve meat products' quality. Foods , 9 (12), 1883.

30) von Cramon-Taubadel, S., & Goodwin, B. K. (2021) . Price transmission in agricultural markets. Annual Review of Resource Economics , 13 , 65-84.

31) Xakimov , DV, Isroilova, SX, Alikhanov, EJ, Zayliddinov, TA, & Ergasheva, GE (2020). Product Quality Control at Engineering Enterprises. International Journal of Advanced Research in Science, Engineering and Technology , 7 (2), 12843-12848.

32) YUCHA , N., SETIAWAN, S., MUTTAQIIN, N., EKASARI, R., & MAULADI, KF (2020). Digital payment system analysis of purchasing decisions in Indonesia. The Journal of Asian Finance, Economics and Business (JAFEB) , 7 (10), 323-328.

33) Ninuk Muljani dan Yulius Koesworo.(2019). The impact of brand image, product quality and price on purchase intention of smartphone. INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY. Volume - 3, Issue - 1: 99-103
Volume 06 Issue 10 October 2023

Indexed In

Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar