¹Zulkarnaini, ²Syahril, ³Tio Afandi Nasution

^1,2Graduate Program, University of Riau, Pekanbaru, Indonesia 28293
³Fisheries Agribusiness Program, University of Riau, Pekanbaru, Indonesia 28293

DOI : https://doi.org/10.47191/ijsshr/v6-i12-69

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ABSTRACT

This study aims to (1) find out how the role of the community and local government in developing Selat Baru Beach; (2) Analyzing the income generated from New Straits Coast tourism; (3) Analyzing the benefits of economic value resulting from the development of New Straits Coast tourism. The method used in this study is a survey method using purposive sampling and accidental sampling as respondents. Purposive sampling was used for the management community respondents which amounted to 31 people and accidental sampling was used to take respondents to tourists. The results showed that the role of the community and the local government in the development of New Straits beach tourism was very good in terms of their activities which held a beach festival every year and the average income of the community managing the New Straits coast was around Rp. 1,000,000.00/month. For the economic value using multiple linear regression statistical analysis, the results found from the economic value of the tourism environment are an average of IDR 379,033.00/month.

KEYWORDS:

Tourism, Income, Economic Value

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Volume 06 Issue 12 December 2023