VOlUME 06 ISSUE 03 MARCH 2023
1Yan Li,2Jilian Li
12, Busandaehak-ro 63beon-gil, Geumjeong-gu, Busan, Republic of Korea, 46241, Pusan National University
2262, Paryong-ro, Masanhoewon-gu, Changwon-si, Gyeongsangnam-do, Republic of Korea 51352/ Changshin University
DOI : https://doi.org/10.47191/ijsshr/v6-i3-33Google Scholar Download Pdf
ABSTRACT
This study aims to find out the relationship between CSR, environmental and export performance, as well as the moderating effect of green business strategy and innovation based on the evidence from Chinese manufacturing SMEs. For this study a total of 212 questionnaires were conducted on small and medium-sized equipment export manufacturing companies in the Guangdong Province, the data analysis is conducted by SP SS to verify the research model. This study found a positive relationship between corporate social responsibility and environmental and export performance. Furthermore, results illustrated that innovation moderates the relationship between CSR and export performance. This paper investigates the link between CSR, green business strategy, innovation, export and environmental performance for the developing-country manufacturer that confronts specific barriers. It also provides a glimpse into academic and practical implications that may help manufacturing SMEs in developing countries, which are in a similar situation to China, to better their performance.
KEYWORDS:CSR, Green business strategy, Innovation, Chinese manufacturing SMEs
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