Volume 06 Issue 09 September 2023
Purwati Ratna Wahyuni
Agribusiness Study Program, Faculty of Agriculture, Universitas Wiraraja, Indonesia
DOI : https://doi.org/10.47191/ijsshr/v6-i9-53Google Scholar Download Pdf
ABSTRACT
The purpose of this research is to find out the effect of Price and Product Quality on Batik Purchasing Decisions, partially and simultaneously. This research is classified as Explanatory Research with a quantitative approach. The sample used was 100 Customer of Batik Sumenep Regency, with purposive sampling technique. The type of data used is primary data, namely data collection using a questionnaire. Analysis of the data used is Multiple Linear Regression with SPSS. The results of this study indicate that Price has a negative effect on Batik Purchasing Decisions. And, Product Quality has a Positive effect on Batik Purchasing Decisions. Simultaneously Price and Product Quality have an significant effect on Batik Purchasing Decisions.
KEYWORDS:Price, Product Quality, Batik Purchasing Decisions.
REFERENCES1) Akter, M., & Sultana, N. (2020). Digital marketing communication and consumer buying decision process in pandemic viewpoint (Covid-19): an empirical study of Bangladeshi customers' in branded cosmetics perspective. Open Journal of Business and Management , 8 (06), 2696.
2) Ali, BJ, & Anwar, G. (2021). Marketing Strategy: Pricing strategies and their influence on consumer purchasing decisions. Ali, BJ, & Anwar, G. (2021). Marketing Strategy: Pricing strategies and their influence on consumer purchasing decisions. International journal of Rural Development, Environment and Health Research , 5 (2), 26-39.
3) BADALOV, UNO (2023, January). QUALITY IN PRODUCT QUALITY MANAGEMENT SIGNIFICANCE OF INDICATORS. In INTERNATIONAL SCIENTIFIC CONFERENCE "INNOVATIVE TRENDS IN SCIENCE, PRACTICE AND EDUCATION" (Vol. 2, No. 2, pp. 65-75).
4) Budiono, S., Purba, JT, & Adirinekso, GP (2021). Strategic Business Analysis by Using Determinants of Buying Decision on Products: Lessons from an International Company in Indonesia. In ieomsociety. org. In Proc Int Conf Ind Eng Oper Manag (pp. 1232-1242).
5) Darojat, TA (2020). Effect of product quality, brand image and life style on purchasing decisions. Journal of Management Science (JMAS) , 3 (2), 51-57.
6) De Giovanni, P., & Zaccour, G. (2023). A survey of dynamic models of product quality. European Journal of Operational Research, 307(3), 991-1007.
7) Diputra, IGAW, & Yasa, NN (2021). The influence of product quality, brand image, brand trust on customer satisfaction and loyalty. American International Journal of Business Management (AIJBM) , 4 (1), 25-34.
8) Driscoll, P.J., Parnell, G.S., & Henderson, D.L. (Eds.). (2022). Decision making in systems engineering and management . John Wiley & Sons.
9) Drozd, R., & Wolniak, R. (2021). Systematic assessment of product quality. Journal of Open Innovation: Technology, Market, and Complexity, 7(4), 235.
10) Goel, M. R., & Diwan, M. M. (2022). Influence of Social Media Marketing on Buying Decision Making Process of Consumers. Mathematical Statistician and Engineering Applications, 71(4), 5525-5533.
11) Huang, Y., & Suo, L. (2021). Factors influencing Chinese consumers' impulse buying decision of live streaming E-commerce. Asian Social Science , 17 (5), 16-32.
12) Lin, H. H., Tseng, T. H., Yeh, C. H., Liao, Y. W., & Wang, Y. S. (2020). What drives customers’ post-purchase price search intention in the context of online price matching guarantees. Journal of Retailing and Consumer Services, 54, 102015.
13) Lina, R. (2022). Improving Product Quality and Satisfaction as Fundamental Strategies in Strengthening Customer Loyalty. ACADEMIC: Economics & Business Student Journal , 2 (1), 19-26.
14) Mahaputra, MR, & Saputra, F. (2021). Relationship word of mouth, advertising and product quality to brand awareness. Dynasty International Journal of Digital Business Management , 2 (6), 1099-1108.
15) Omar, A. M., & Atteya, N. (2020). The impact of digital marketing on consumer buying decision process in the Egyptian market. International Journal of Business and Management , 15 (7), 120-132.
16) Pavlović-Höck, N. (2022). Herd behavior along the consumer buying decision process-experimental study in the mobile communications industry. Digital Business , 2 (1), 100018.
17) Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6).
18) Rajasa, EZ, Manap, A., Ardana, PDH, Yusuf, M., & Harizahayu, H. (2023). Literature Review: Analysis Of Factors Influencing Purchasing Decisions, Product Quality And Competitive Pricing. Journal of Economics , 12 (01), 451-455.
19) Ren, L., Meng, Z., Wang, X., Zhang, L., & Yang, L. T. (2020). A data-driven approach of product quality prediction for complex production systems. IEEE Transactions on Industrial Informatics, 17(9), 6457-6465.
20) Sharma, K., Aswal, C., & Paul, J. (2023). Factors affecting green purchase behavior: A systematic literature review. Business Strategy and the Environment, 32(4), 2078-2092.
21) Siwiec, D., & Pacana, A. (2021). Method of improving the level of product quality. Production Engineering Archives , 27 .
22) Turakhodjaev, N., Saidmakhamadov, N., Turakhujaeva, S., Akramov, M., Turakhujaeva, A., & Turakhodjaeva, F. (2020). EFFECT OF METAL CRYSTALLATION PERIOD ON PRODUCT QUALITY. Theoretical & Applied Science, (11), 23-31.
23) Wallace, B., Hills, R., Rothwell, J., Kumar, D., Garber, I., van Roode, T., ... & Hore, D. (2021). Implementing an integrated multi‐technology platform for drug checking: Social, scientific, and technological considerations. Drug Testing and Analysis, 13(4), 734-746.
24) Xakimov, DV, Isroilova, SX, Alikhanov, EJ, Zayliddinov, TA, & Ergasheva, GE (2020). Product Quality Control at Engineering Enterprises. International Journal of Advanced Research in Science, Engineering and Technology , 7 (2), 12843-12848.
25) YUCHA, N., SETIAWAN, S., MUTTAQIIN, N., EKASARI, R., & MAULADI, KF (2020). Digital payment system analysis of purchasing decisions in Indonesia. The Journal of Asian Finance, Economics and Business (JAFEB) , 7 (10), 323-328.
26) Zaman, MB, & Ikhwan, S. (2021). Analysis of Influence of Product Quality and Price on Buyer's Decision. Journal of Business and Behavioral Entrepreneurship , 5 (1), 149-160.