Dianta Hasri Natalius Barus

Program Vokasi Universitas Katolik Parahyangan, Indonesia

DOI : https://doi.org/10.47191/ijsshr/v7-i03-02

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ABSTRACT

The prevailing anticipation is that electric cars will establish themselves as the predominant influence in the automotive sector in the next decade. Indonesia and Thailand are two major automobile assembly facilities in the ASEAN area, and they are recognized as some of the biggest internationally. Nevertheless, it is important to evaluate if this specific company has the capacity to replace the well-established fossil-fuel vehicle sector, which has retained its control over the market throughout a significant duration. The conclusive investigation involves using digital analytical methodologies to ascertain consumer demand in the ASEAN area. This study provides a thorough examination of strategies designed to promote the expansion of the electric vehicle sector. These tactics include using technical breakthroughs to efficiently reduce the manufacturing expenses and selling prices of electric automobiles. Furthermore, the article emphasizes the importance of manufacturers' participation in the formation of this sector in the Southeast Asian.

KEYWORDS:

Electric Vehicle Development, ASEAN Market, EV Marketing, Green Business, Market Development

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Volume 07 Issue 03 March 2024