¹Ni Luh Putri Kariani, ²Ida Ayu Nyoman Saskara

^1,2Faculty of Economics and Business, Udayana University, Bali, Indonesia

DOI : https://doi.org/10.47191/ijsshr/v7-i03-87

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ABSTRACT

Gringsing weaving is a multifunctional traditional fabric of Bali, it’s used in various activities such as traditional ceremonies, war rituals, souvenirs, fashion, and medication. The objectives of this research are: (1) Identifying respondent's perceptions of the multifunctionality of gringsing woven fabric (2) Analysing the sustainability strategy for gringsing woven fabric as a typical woven fabric of Tenganan Village. This research uses analytical methods, descriptive analysis to analyse respondents' perceptions of the multifunctionality of gringsing woven fabric involving 19 respondents (consisting of craftsmen and stakeholders) and Preference Ranking Organization METHODs for Enrichment Evaluation (PROMETHEE) analysis to analyse alternative sustainability strategies for gringsing woven. The research results show that respondents have a good perspective on the potential of gringsing woven as a modern fashion classic product with sustainable principles. An alternative priority sustainability strategy to make gringsing woven fabric a sustainable industry is to develop innovations in modifying gringsing woven fabric motifs.

KEYWORDS:

Gringsing Woven Fabric, Industrial Sustainability, Multifunction, Perception, PROMETHEE

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Volume 07 Issue 03 March 2024