¹Machyudin Agung Harahap, ²Susri Adeni

¹UPN Veteran Jakarta & Jl. RS. Fatmawati, Pondok Labu, Jakarta, Indonesia
²Universitas Bengkulu & Jl. WR. Supratman, Kandang Limun, Bengkulu, Indonesia

DOI : https://doi.org/10.47191/ijsshr/v7-i05-129

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ABSTRACT

The Instagram account of @zerowaste.id_official continuously campaigns for a lifestyle of zero waste in order people can start to sort and choose waste. This research is follow-up previous research about netnography study of the Instagram account of @zerowaste.id_official. This research focuses on followers of the account. Qualitative research using the netnography method was carried out especially for followers of the @zerowast.id_official to explore the information and education they received. Informants were randomly selected within the posting period in March, April and May 2023 and were analyzed qualitatively. The results show that posts from the account of @zerowaste.id_official are quite useful to start living with minimal waste and explain what should be done to minimize the waste generated. The informants also gave their opinion in terms of the posts and sometimes there was feedback from @zerowaste.id_official regarding the question or suggestion.

KEYWORDS:

education, information, media social, netnograhpy, zero waste

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Volume 07 Issue 05 May 2024