¹Rahina Nugrahani, ²Arif Widiyatmoko, ³Wandah Wibawanto, ⁴Sandy Arief, ⁵Noor Tiara Habib Aisyah Intan

^1,3Universitas Negeri Semarang (Desain Komunikasi Visual, Fakultas Bahasa dan Seni, Universitas Negeri Semarang), Sekaran, Gunung Pati, Semarang City, Central Java 50229

²Universitas Negeri Semarang (Pendidikan Ilmu Pengetahuan Alam, Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Negeri Semarang), Sekaran, Gunung Pati, Semarang City, Central Java 50229

⁴Universitas Negeri Semarang (Pendidikan Ekonomi, Fakultas Ekonomika dan Bisnis, Universitas Negeri Semarang), Sekaran, Gunung Pati, Semarang City, Central Java 50229

DOI : https://doi.org/10.47191/ijsshr/v7-i05-98

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ABSTRACT

Brebes Regency still has a relatively low HDI compared to other regencies in Central Java. One of the causes of the low HDI in Brebes Regency is the low level of education. According to data from the Central Statistics Agency (BPS) of Brebes Regency in 2020, the gross enrollment rate (APK) of children aged 7-12 years in Brebes Regency was 93.86%. This means that out of 100 children aged 7-12 years in Brebes Regency, only around 94 children attend school. Responding to these conditions, the Brebes Regency Government launched the Back to School Movement (GKB) to provide opportunities for children who have dropped out of school to continue their education. In implementing the GKB there are still obstacles, including limited infrastructure and human resources. Based on directions from the Brebes Regency DINDIKPORA, the service team was directed to provide training and assistance to the Education Care Community Forum (FMPP) in Sigambir Village, Brebes District, Brebes Regency in developing visual communication media, which can later be used to support the outreach activities of the Back to School Movement to various levels of society. The method for implementing service activities is designed using 4 activity stages, namely preliminary studies to identify needs, training in developing visual communication media, assistance with media implementation and evaluation. Visual communication media can increase effectiveness and efficiency in conveying socialization messages to a wider audience, make it easier to understand the message, and increase the audience's attractiveness and interaction with the message conveyed. Through this service activity, it is hoped that the Education Care Community Forum (FMPP) in Sigambir Village, Brebes District, can maximize its potential as an extension of the Brebes Regency Government in increasing community participation in the Back to School Movement in Brebes Regency.

KEYWORDS:

media, visual communication, socialization, Back to School Movement, Brebes

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Volume 07 Issue 05 May 2024