Volume 07 Issue 06 June 2024
1Ikhwan Nasution,2 Sholeh Fikri,3Mohd. Rafiq,4Icol Dianto
1,2,3,4Islamic Communication and Broadcasting Study Program Postgraduate Master Program Sheikh Ali Hasan Ahmad Addary State Islamic University, Padangsidimpuan, Indonesia
DOI : https://doi.org/10.47191/ijsshr/v7-i06-62Google Scholar Download Pdf
ABSTRACT
Communication and information technology development forces the print mass media business to transform into digital media. Print mass media that cannot choose the right and fast strategy are forced to go out of business (close). This study aims to analyze Medan Bisnis Daily's media strategy amid media competition in the digital era because the right strategy is essential to maintaining the sustainability of the media business. The research method used is descriptive qualitative research; observation, interviews, and documentation collect data. Then, the data has been tested for validity through triangulation techniques. The results of the study found that the strategies carried out by Medan Bisnis Daily in facing media business competition in the digital era include media transformation from print to online media, human resource efficiency, effectiveness and productivity, quick response to current issues, building cooperation, and work salaries for journalists. This research discusses that the correct media company strategy will provide opportunities for these media companies to stay afloat longer.
KEYWORDS:Corporate Strategy, Policy, Communication Management, Daily Business Terrain
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