Novita Dwi Wulandari

Indonesian Institute of the Arts Surakarta

DOI : https://doi.org/10.47191/ijsshr/v7-i07-01

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ABSTRACT

This research stems from the author's concerns about seeing the phenomenon of local fashion styles in photos uploaded to Taeyong NCT's Instagram when he was in Indonesia. The aim of this research is to reveal Taeyong NCT's local fashion style which represents Indonesian culture. This research uses qualitative research methods with Peirce's semiotic approach. The findings from this research are that the fashion worn by Taeyong represents culture, while the style displayed is the style of a photo model. So, his fashion style interprets that Taeyong is "playing a role" as someone with Indonesian culture. The image of being a lover of Indonesian culture could be attached to Taeyong after uploading the photo on his Instagram which could have positive impacts on him.

KEYWORDS:

K-Pop Artist; Fashion; Style; Representation

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Volume 07 Issue 07 July 2024