Volume 07 Issue 07 July 2024
1Haryadi Sarjono, 2Afina Sarah Nur F, 3Glenn Lorensia, 4Raja Abdul Hanif, 5Boyke Setiawan Soeratin
1Business Management, Binus Business School Undergraduate Program, Bina Nusantara University, Bekasi, Indonesia, 17142.
2,3,4Global Business Marketing, Binus Business School Undergraduate Program,Bina Nusantara University, Tangerang, Indonesia, 14134.
5Management, Binus Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia, 11480.
DOI : https://doi.org/10.47191/ijsshr/v7-i07-123Google Scholar Download Pdf
ABSTRACT
This research aims to analyze and develop strategies to increase operational efficiency in the Inari Tara business. In the current era of globalization and digitalization, MSMEs face significant challenges in increasing their competitiveness. Operational efficiency is one of the key factors that can support business sustainability and growth. Through a case study approach, this research explores various methods and tools that Inari Tara can use to improve their operational efficiency. The research results show that the application of digital technology, improved supply chain management, and human resource development play an important role in achieving higher operational efficiency. This research provides practical recommendations for Inari Tara to adopt these strategies to increase the competitiveness and sustainability of their business.
KEYWORDS:Inari Tara, EOQ, MSMEs, Operational Efficiency, Online Market
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