Volume 07 Issue 07 July 2024
1Kadek Ayu Alit Suparti, 2I Gusti Ayu Made Srinadi, 3Desak Putu Eka Nilakusmawati
1,2,3Mathematics Department, Udayana University, Badung, Bali, Indonesia
DOI : https://doi.org/10.47191/ijsshr/v7-i07-78Google Scholar Download Pdf
ABSTRACT
In the modern era, advancing technology plays a crucial role in simplifying human activities, with the non-cash payment system being a significant development in digital transactions. The objective of this research is to identify the factors influencing the low interest in the use of QRIS as a non-cash payment method among Micro, Small, and Medium Enterprises (MSME) participants in Pesinggahan Village. The sampling technique used a census with a sample size of 200 and 17 variables. Based on the result and discussion of factor analysis, four factors influencing the low interest of MSME players in Pesinggahan Village in adopting QRIS as a non-cash payment method were identified. These four factors include the trust in the effectiveness of QRIS, the capability factor of MSME players, the ease of QRIS usage factor, and the security and convenience factor for customers.
KEYWORDS:Non-cash payment technology, MSME, Pesinggahan village dan Factor analysis, QRIS
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