Volume 07 Issue 08 August 2024
1Nisingizwe Theoneste, 2Dr Eugenia Nkechi Irechukwu
1,2Department of Social and Development Studies, Mount Kenya University.
DOI : https://doi.org/10.47191/ijsshr/v7-i08-10Google Scholar Download Pdf
ABSTRACT
The project aimed at analyzing media content and its influence on the economic advancement of residents in Musanze District. It suggests that media information can have either detrimental or beneficial effects, thereby shaping an individual’s stance toward economic progress. The study aimed to achieve the following objectives: (i) to assess the accessibility of information on the economic growth of citizens; (ii) to examine the influence the disseminated information has to the mindsets of citizens towards their self-development; and (iii) to investigate the extent to which media information convinced citizens to undertake economic activities they carry out. The research employed a descriptive survey design, incorporating both quantitative and qualitative methodologies. The target population of this study was 28,298 citizens who constitute the adult population of Muhoza Sector of Musanze District. In this study 395 respondents were sampled from 28,298 adult citizens of Muhoza Sector. This sample was scientifically determined using an appropriate research formula. The sample size was determined using Slovin’s formula. Stratified random sampling was implemented, wherein four strata cells making Muhoza Sector namely; Cyabararika, Kigombe, Mpenge, and Ruhengeri. For validity, the questionnaire was shared with seasoned researchers for their inputs which were taken into consideration before piloting the questionnaire and conducting comprehensive data collection. The data analysis encompassed both quantitative and qualitative methods. Quantitative research involved precise measurement techniques to yield accurate mathematical outcomes. Data were presented in tables and graphs, and quantitative data were analyzed and interpreted using the Statistical Package for Social Sciences (SPSS) software. The findings in different tables showed strong positive correlations (Pearson = 1) between media sources, disseminated information influence, persuasion extent, and economic growth. A perfect correlation with economic growth indicates that increased accessibility to information corresponds to higher economic growth. Very strong correlations (Pearson = 0.854) between disseminated information influence and economic growth, and extremely strong correlations (Pearson = 0.904) with persuasion extent, suggest substantial positive associations.
KEYWORDS:The media, Media content, accessibility, media influence, economic growth.
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