Volume 07 Issue 09 September 2024
1Nguyen Thi Viet Ha, 2Nguyen Thi Khanh Linh
1,2Banking Academy of Vietnam
DOI : https://doi.org/10.47191/ijsshr/v7-i09-26Google Scholar Download Pdf
ABSTRACT
Online business is one of the trends that many young people are interested in because of its flexibility, diversity and compatibility with their strengths. Promoting young people to do online business is also a startup orientation that Vietnam focuses on implementing. This study was conducted to identify factors that have an impact on Gen Z's online business intentions, thereby making appropriate recommendations to regulators. Based on data collected from 302 questionnaires answered by Gen Z in Hanoi, the research team analyzed the data using the PLS-SEM method on Smart-PLS software. The results of the study showed that there were 3 factors that had a positive and statistically significant impact on the business intention of Gen Z out of a total of 6 factors of the proposed research model. Factors that were found to have an impact include: "Personality", "Self-Awareness and Autonomy", "Subjective Norms". Meanwhile, factors: “Entrepreneurship education", "The State’s Incentive Policies", "Technology" have not been noticed to have an impact on Gen Z's online business Intentions.
KEYWORDS:Gen Z, Startup, Intention, Online, Entrepreneurship, e-commerce
REFERENCES1) Abdi, A. N., Utami, C. W., & Vidyanata, D. (2021). Pengaruh entrepreneurial education , personality dan self-efficacy terhadap minat berwirausaha. Jurnal Ekonomi Bisnis Dan Kewirausahaan (JEBIK) 10(1), 23–35.
2) Ambad, S. N. A., & Damit, D. H. D. A. (2016). Determinants of entrepreneurial intention among undergraduate students in Malaysia. Procedia Economics and Finance, 37(2016), 108-114.
3) Anphabe. (2020). 7 interesting studies on how young people choose careers. Retrieved May 18, 2020 from: https://www.anphabe.com/post/7-nghien-cuu-thu-vi-ve-cach-chon-nghe-nghiep-gioi-tre/31669/answer
4) Audretsch, D. B., Grilo, I., & Thurik, A. R. (2011). Globalization, entrepreneurship, and the region. In the Handbook of research on entrepreneurship and regional development. Edward Elgar Publishing.
5) Ajzen, I. (1991), “The theory of planned behavior”, Organizational behavior and human decision processes, 50 (2), 179-211.
6) Ajzen, I. &. (1975). Belief, Attitude, Intention and behavior: An introduction to theory and research. 70-87.
7) Brush, C., Neck, H., & Greene, P. (2015). A practice-based approach to entrepreneurship education. Evolving entrepreneurial education: Innovation in the Babson classroom, 35-54.
8) Caroline, M., & Kaligis, R. A. (2021). Pengaruh Iklim Komunikasi Organisasi Terhadap Kinerja Karyawan Generasi Z. INSANI, 8(1), 52-61.
9) Chin, W. W. (1998). The partial least squares approach for structural equation modeling. In George A. Marcoulides (Ed.), Modern Methods for Business Research, Lawrence Erlbaum Associates, pp. 295-336.
10) Cohen, J. (1988). Statistical power analysis for the behavioral sciences. Hillsdale, NJ: Lawrence Erlbaum.
11) Collaborative for Academic, Social, and Emotional Learning. (2015).Guide: Effective Social and Emotional Learning Programs. Middle and High School Edition.
12) Dien, N. T. L., & Truong, N. X. (2019). The impact of 4.0 technology on the decision to start an online business of students in Ho Chi Minh City. Journal of Financial-Marketing Research, (50), 50-66.
13) Duc, H. A. (2020). Trends in applying Technology in Education: Comprehensive reform for a new generation of learners. Youth Weekend.
14) Ha, T. T. (2023). The influence of entrepreneurship education factors and self-efficacy beliefs on tourism students' entrepreneurial intention. Ho Chi Minh City Open University Science Magazine - Economics and Business Administration, 18(3), 18–33.
15) Hair, J. F., Black, W.C., Babin, B.J. & Anderson, R. E. (2014). Multivariate Data Analysis (7th Ed.). Edinburgh Gate: Pearson Education Limited.
16) Hair, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.
17) Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24.
18) Heuer, A., & Kolvereid, L. (2014). Education in entrepreneurship and the theory of planned behaviour. European Journal of Training and Development, 38(6), 506-523.
19) Hien, V. V. (2021). Research on factors affecting startup intentions of students at Tien Giang University. Ho Chi Minh City Open University Science Journal - Economics and Business Administration, 16(2), 170-192.
20) Hock, C., Ringle, C. M., & Sarstedt, M. (2010). Management of multi-purpose stadiums: Importance and performance measurement of service interfaces. International journal of services technology and management, 14(2-3), 188-207.
21) Hossain, M. I., Tabash, M. I., Siow, M. L., Ong, T. S., & Anagreh, S. (2023). Entrepreneurial intentions of Gen Z university students and entrepreneurial constraints in Bangladesh. Journal of innovation and entrepreneurship, 12(1), 12.
22) Huy, L. D. (2018). Tax management for business activities via social networks November 6, 2018. Ministry of Finance.
23) Karabulut, A. T. (2016). Personality traits on entrepreneurial intention. Procedia – Social and Behavioral Sciences, 229(2016), 12-21.
24) Kendra Cherry, MSEd (2023), What Is a Mindset and Why It Mattets
25) Kickul, J., and L. K. Gundry (2002), ‘Prospecting for Strategic Advantage: The Proactive Entrepreneurial Personality and Small Firm Innovation’, Journal of Small Business Management, 85–97.
26) Koe, W. L. (2016), “The relationship between Individual Entrepreneurial Orientation (IEO) and entrepreneurial intention”, Journal of Global Entrepreneurship Research, 6(1), 13.
27) Krueger Jr, N. F., Reilly, M. D., & Carsrud, A. L. (2000). Competing models of entrepreneurial intentions. Journal of business venturing, 15(5-6), 411-432.
28) Emmanuel, C. P., Qin, S., Hossain, S. F., & Hussain, K. (2022). Factors influencing social-media-based entrepreneurship prospect among female students in China. Heliyon, 8(12).
29) Faulina, N., Hadi, R., & Permatasari, M. A. (2021). Pengaruh persepsi mahasiswa tentang mata kuliah kewirausahaan dan lingkungan sosial terhadap minat berwirausaha mahasiswa. Publikasi Berkala Pendidikan Ilmu Sosial, 1(1), 62–69.
30) Le, B.D. X. (2023). The impact of attitude towards entrepreneurship education on entrepreneurial intention of Pharmacy students. Journal of Science and Technology, 5(4), 8-8.
31) Lee, S., Kang, M.-J., & Kim, B.-K. (2022). Factors influencing entrepreneurial intention: Focusing on individuals’ knowledge exploration and exploitation activities. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 165.
32) Luthje, C., & Franke, N. (2003). The making of an entrepreneur: testing a model of entrepreneurial intent among engineering students at MIT’. R&D Management, 33(2), 135-147.
33) Menzies, T. V., & Paradi, J. C. (2003).Entrepreneurship education and engineering students:Career path and business performance. InternationalJournalofEntrepreneurshipandInnovation, 4(2), 121-132.
34) Miranda, F. J., Chamorro-Mera, A., & Rubio, S. (2017). Academic entrepreneurship in Spanish universities: An analysis of the determinants of entrepreneurial intention. European research on management and business economics, 23(2), 113-122.
35) Nga, J. K. H., & Shamuganathan, G. (2010). The influence of personality traits and demographic factors on social entrepreneurship start up intentions. Journal of Business Ethics, 95(2), 259-282.
36) Ngo, D. C., Nguyen, T. N., & Phan, T. C. (2023). Research on factors affecting the positivity and learning outcomes of students in Da Nang city. Dong Thap University Journal of Science, 12(6), 61-73.
37) Nhan, P. T., Thuong, P. T. S., & Vi, H. T. (2018). Application of technology acceptance model (TAM) - Case study on customers’ intention to use a vehicle request application in Bien Hoa city. Journal of Science and Technology-IUH, 32(02).
38) Pires, G. D., & Aisbett, J. (2003). The relationship between technology adoption and strategy in business-to-business markets: the case of e-commerce. Industrial Marketing Management, 32(4), 291-300.
39) Sabah, S. (2016). Entrepreneurial intention: theory of planned behaviour and the moderation effect of start-up experience. In Entrepreneurship-Practice-Oriented Perspectives. IntechOpen.
40) Setyawati, S. M., Rosiana, M., Fauzi, D. R., & Arini, D. V. (2023). The Antecedent of Online Entrepreneurial Intention in Generation Z: Planned Behavior Theory Implementation. Calitatea, 24(195), 1-9.
41) Suan, C. T., Ai, Y. J., Raman, K., Loon, K. W., & Tanumihardja, J. (2011). Entrepreneurial intentions among university students. Business & Management Quarterly Review, 2(3), 33 - 38.
42) Shinnar, R., Pruett, M., & Toney, B. (2009). Entrepreneurship education: Attitudes across campus. Journal of education for business, 84(3), 151-159.
43) Srianggareni, N. M., Heryanda, K. K., & Telagawathi, N. L. W. S. (2020). Pengaruh moderasi self efficacy pada hubungan pengetahuan kewirausahaan terhadap minat berwirausaha di Universitas pendidikan ganesha. Prospek: Jurnal Manajemen Dan Bisnis, 2(1), 1-10.
44) Thu, N. H., Dung, N. D., Son, D. H., & Bon, N. N. (2023). The impact of entrepreneurship education on students' entrepreneurial intention in Vietnam. TNU Journal of Science and Technology, 228(11), 99-106.
45) Tu, P. A., & Tien, G. T. C. (2015). Research on factors affecting the intention to start a business: The case of students of the Faculty of Economics and Business Administration at Can Tho University. Can Tho University Science Magazine, (38), 59-66.
46) Tu, P. A., & Huy, T. Q. (2017). Analysis of factors affecting the intention to start a business of students at Can Tho University of Technology and Technology. Can Tho University Science Magazine, (48), 96-103.
47) Yurtkoru, E. S., Kuşcu, Z. K., & Doğanay, A. (2014). Exploring the antecedents of entrepreneurial intention on Turkish university students. Procedia-Social and Behavioral Sciences, 150, 841-850.