¹Dian Firja Ameliani,²A Tulus Sartono,³Fitriati

^1,2Master of Law, Faculty of Law, Universitas Diponegoro

³Faculty of Law, Universitas Eka Sakti Padang

DOI : https://doi.org/10.47191/ijsshr/v4-i12-19

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ABSTRACT

The E-Commerce progress during the Covid-19 pandemic, has had an impact on the emergence of many startup companies such as Tokopedia, Gojek, Traveloka, and Bukalapak. There are legal problems caused by the emergence of these start-ups. One of the serious problems it causes is maintaining consumer privacy from start-up companies. A large number of applications are used, making it easier for companies to obtain their consumers' data. This raises the possibility of leakage of consumer personal data, the possibility that will arise needs to be considered regarding the guarantee of transaction security and privacy, namely the protection of consumer personal data which can cause problems in the future if data leaks occur. The discussion in this article is how the problems with consumer personal data in start-up companies are and how important the Law on personal data protection is as an effort to protect consumer personal data for start-up companies. However, Indonesia still does not have a law that specifically regulates the protection of personal data, where this law is urgently needed at this time as a legal umbrella for the people of Indonesia.

KEYWORDS:

Urgency, Personal Data Protection Law, Personal Data Leakage, Start-Up Companies

REFERENCES

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Website:
1) inews.Id, “Diretas, Bukalapak: Tidak Ada Data Penting yang Bocor”, https://www.inews.id/amp/techo/internet/diretas bukalapak-tidak-ada-data-penting-yang-bocor, diakses pada 27 Maret 2021.

2) https://tekno.kompas.com/read/2020/05/05/19080067/kasus-kebocoran-data-di-indonesia-dan-nasib-uu-perlindungan data-pribadi?page=all diakses pada 6 April 2021 18.17

3) https://tekno.kompas.com/read/2021/01/01/14260027/7-kasus-kebocoran-data-yang-terjadi-sepanjang-2020?page=all diakses pada 6 April 2021 21.3

VOlUME 04 ISSUE 12 DECEMBER 2021