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IJSSHR:CURRENT

VOLUME 03 ISSUE 03 MAR 2020
Published: 2020-03-25
Paper Type:Research
Paper Title:A Study on Popularity of Netflix among Youth
Author:1Sweta Mishra,2Dr.Vanitha Esaimani
About Author:1Asst. Professor, K.E.S Shroff College Of Arts & Commerce, Mumbai 2Asst. Professor, K.E.S Shroff College Of Arts & Commerce, Mumbai
Page No:07-13
Article Info

The Evolving Television Industry Relies Heavily On The Corresponding Shift In The Audiences That It Addresses. New Practices For Consumption And Production, Particularly The “Disruptive” Force Of Streaming Services Like Netflix, Have Been Evidenced Not Only In The Methods Of The Companies Themselves But Also In The Content They Have Begun To offer. Netflix Is The Absolute And Categorical Media Company Of A Hybrid Nature In The 21st Century. It Is Now One Of The Leading Providers Of Digitally Delivered Media Content And Is Continually Expanding Access Across A Host Of Platforms And Mobile Devices. Despite Its Transformative Role, However, Netflix Has Drawn Very Little Critical Attention-Far Less Than Competitors Such As You tube, Apple, Amazon, Comcast, And H b o. This Paper Tends To Study The Popularity Of Netflix Among Youth With The Help Of Primary Research.

Key-words:
Netflix, Media, Video Streaming Platform, Online Streaming Services In India.
Abstract
1) Akhil Tom Rose, Charan S, Milan Jose, Rinu Anna Rajan (2018). Service Quality Dimensions: An Analysis Of Netflix And Theirsustainability In India's Online Video Streaming Platform. International Journal Of Management And Commerce Innovations, Vol. 6, Issue 2, Pp: (1305-1310), Month: October 2018 - March 2019, Issn 2348-7585 (Online).

2) News1 (2019), Netflix’s Next Big Market Is Already Crowded With Cheaper Rivals By P R Sanjai, Lucas Shaw And Sheryl Tian Tong Lee.Available From: Https://Economictimes.Indiatimes.Com/Industry/Media/Entertainment/Media/Netflixs-Next-Big-Market-Is-AlreadyCrowded-With-Cheaper-Rivals/Printarticle/70287704.C%E2%80%A6 [Last Accessed On 2019 October 26].

3) Deb Sandipan (2019). How Netflix Is Changing The Way We Consume Entertainment. Available From: Https://Www.Livemint.Com/Opinion/5vs2lwk8fl9yjmqvlp1iyl/Opinion-How-Netflix-Is-Changing-The-Way-WeConsume-Entertai.Html [Last Accessed On 2019 October 26].

4) Nover, S. (2018). Netflix Vs. The World: A Study Of Competitive Trends In The Modern American Tv Industry. Proquest Dissertations & Theses Global, As Cited By Akhil Et. Al. (2018) [1].

5) Thomas K Thomas (2018). Netflix's Membership Growth In India Has Been Fantastic. The Hindu Businessline, As Cited By Akhil Et. Al. (2018) [1].

6) Chawla Ankit, Singh Jagmeet (2018). As Netflix India Completes Two Years In India, A Look At The Challenges It Faces In The Growing Video Streaming Space, As Cited By Akhil Et. Al. (2018) [1].

7) Bhattacharya Ananya (2018). How Amazon Has Flicked Netflix In India? , As Cited By Akhil Et. Al. (2018) [1].

8) Mitter, Sohini. (2019). Ott Still Largely A Youth And Metro Phenomenon In India. Available From: Https://Yourstory.Com/2019/06/Content-Hotstar-Netflix-Amazon-Prime-Video-Ott[Last Accessed On 2019 October 26].
References
Pdf
Abstract:148
Pdf:142
Citation

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