VOlUME 04 ISSUE 02 FEBRUARY 2021
1Dorathy JAMES, 2Oscar ODIBOH, 3Tunji OYEDEPO
1,2,3Department of Mass Communication, Covenant University, Ota, Nigeria
Google Scholar Download Pdf
ABSTRACT
The publishing of educative materials, fictional and non-fictional books, bulletins, magazines, and newspapers is all for disseminating information to targeted readers. The importance of books and other types of publications to individuals and a nation cannot be overemphasised. Thus, due to how important publishing is, bootlegging, which is the synonym of piracy, was examined in this study. The study examined how bootlegging affects publishing, and if the public is aware of public relations as a body that can curb piracy. However, the Excellence Theory, propounded by James Grunig, was adopted with a random sampling method using survey design. More so, a total of 200 questionnaires were retrieved from the respondents out of 250. The study used Statistical Package for the Social Sciences (SPSS) to code the respondents' data. According to the findings, both teachers and students are unaware of Public Relations’ function in the publishing industry while the respondents mostly mentioned the government as the body responsible for curbing bootlegging, and that was because the public has limited knowledge on how Public Relations can effectively curb bootlegging in the publishing industry. Thus, this study recommends that the public should be made aware of the functions of Public Relations. Likewise, the publishing industries should not rely only on the government to curb piracy, but they should seek Public Relations agencies' services to curb piracy effectively.
KEYWORDSPerspective, Publishing, Public Relations, Bootlegging, Piracy, Nigeria
REFERENCES
1) Adama, J. and Okechukwu, S. O (2019). Public relations, Migration issues, and inclusive administration in Nigeria.
International Journal of development strategies in humanities, management, and social sciences 9(1) pp.36-52.
2) Adelua, M., Odiboh, O., Aiyende, O. & Omokiti, O., (2020a). ‘Community Relations Activities of Tourism, Arts and Culture
in Nigeria’, Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-
9998551-4-0, 1-2 April 2020, Seville, Spain.
3) Adelua, M., Odiboh, O., Nejo, O. & Fayemi, O. (2020b). ‘Public Relations Professionals’ Works at a State Ministry of
Tourism, Arts and Culture: A Layout of Viewpoints’, Proceedings of the 35th International Business Information
Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
4) Adelua, M., Odiboh, O., Olabanjo, J., and Ndubueze, N. (2020c). 'Banking Public Relations and Customers' Consciousness
in Nigeria' Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-
9998551-4-0, 1-2 April 2020, Seville, Spain.
5) Adelua, M., Odiboh, O., Oyedepo, T., Olabanjo, J., and James, D. (2020d). 'Professional Public Relations in Nigeria's
Banking Industry' Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN:
978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
6) Ahmad, Z.Z., & Idid, S.A. (2020). PR Practitioners’ Roles in Crisis Management: Malaysian Perspectives. The Asia Pacific
Public Relations Journal 22, 1-14.
7) Ahmadu, I. (2017). Effect of Book Piracy on Publishing in Nigeria. Journal of information and knowledge management
8(3) pp. 103-115. ISSN: 2360-994X
8) Aiyende, O., Odiboh, O., Adelua, M. & Omokiti, O. (2020b) 'Practitioners' Usage of Electronic Public Relations at a State
Transport Ministry in Nigeria', Proceedings of the 35th International Business Information Management Association
(IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
9) Aiyende, O., Odiboh, O., James, D., & Salau, J. (2020a) ‘Public Awareness and Perception of Electronic Public Relations
at the Lagos State Traffic Management Authority, Nigeria’, Proceedings of the 35th International Business Information
Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
10) Emmanuel, M., and Folorunsho, A. (2019). Book piracy and the challenge of saving Nigeria's publishing industry. Journal
of Library philosophy and practice.
11) Fayemi, O., Odiboh, O., James, D., and Olabanjo, J. (2020a). 'Public Relations in Secondary Schools: A Case Study of
Private and Public Secondary Schools Ota, Nigeria’, Proceedings of the 35th International Business Information
Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
12) Fayemi, O., Odiboh, O., James, D., & Aiyende, O. (2020b). Professional Public Relations Activations and Tools Used by
a State Development and Property Corporation in Nigeria', Proceedings of the 35th International Business Information
Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
13) Fayemi, O., Odiboh, O., Nejo, O. & Salau, J. (2020c). ‘Community Observations of the Public Relations Activations of a
State Ministry for Housing in Nigeria’, Proceedings of the 35th International Business Information Management
Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
14) Fayemi, O., Odiboh, O., Oyesomi, K., Nwosu, E., and Olabanjo, J. (2020d). 'Professional Public Relations Practices in
High Schools in Nigeria’ Proceedings of the 35th International Business Information Management Association (IBIMA),
ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
15) Ferdinand, E. (2019). Publishing and Copyright Law in Nigeria: A Preview. Library Philosophy and practice journal. 1-6
16) Godam, E.G., Omego, C., & Ochonogor, C. (2019). Dissecting Excellence Theory in Public Relations Practices of
Electricity Distribution Companies in Nigeria. International Journal of English Language and Communication Studies.
5(2), 14-25.
17) Grunig, J. (2001). Two-way symmetrical Public Relations past, present, and future. Handbook of public relations
journal.10.4135/9781452220727.n1
18) Grunig, J. (2008). Excellence theory in public relations: past present and future.
19) James, D., Odiboh, O., Adelua, M., & Fayemi, O. (2020a). ‘Public Awareness and Perception of Public Relations
Activations at a Universal Education Board in Nigeria’, Proceedings of the 35th International Business Information
Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
20) James, D., Odiboh, O., Aiyende, O.& Salau, J. (2020b). ‘Public relations activations in a State M inistry of education,
Lagos, Nigeria’, Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN:
978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
21) James, D., Odiboh, O., Nwosu, E., and Fayemi, O. (2020c). 'Public Relations Practices and Bootlegging in Nigeria's
Publishing Industry: A Focus on STIRLING-HORDEN, HEBN and SAFARI' Proceedings of the 35th International
Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
22) Ndubueze, N., Odiboh, O., Adelua, M., and Fayemi, O. (2020). 'Image Management Through Public Relations in Nigeria's
Food and Beverages Industry' Proceedings of the 35th International Business Information Management Association
(IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
23) Ndubueze, N., Odiboh, O., Nwosu, E., and Olabanjo, J. (2019). Awareness and perception of public relations practices in
Public tertiary institutions in Nigeria. Proceedings of the 33rd International Business Information Management Association
(IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain.
24) Nejo, O., Odiboh, O., James, D., & Fayemi, O. (2020a). ‘Public Relations Activities of a State Parks and Gardens Agency
in Promoting Environmental Sustainability in Nigeria’, Proceedings of the 35th International Business Information
Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
25) Nejo, O., Odiboh, O., Omokiti, O., & Adelua, M. (2020b). ‘Awareness and Impact of the Public Relations Activities on a
State Ministry of the Environment in Nigeria’, Proceedings of the 35th International Business Information Management
Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
26) Nwosu, E. Odiboh, O., Olabanjo, O., and Fayemi, O. (2020a). 'Made-In-Nigeria Automobile Industry and Public Relations
Actions: An Examination of Public Awareness and Perception' Proceedings of the 35th International Business Information
Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
27) Nwosu, E., Odiboh, O, Ndubueze, N. and Olabanjo, J. (2019), ‘Public awareness and perception of public relations
activities in government agencies in Nigeria’ Proceedings of the 33rd International Business Information Management
Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain.
28) Nwosu, E., Odiboh, O., Oyedepo, T., James, D. and Adelua, M. (2020b). ‘Made-In-Nigeria Automobiles and Public
Relations: Three Professionals’ Perspectives’ Proceedings of the 35th International Business Information Management
Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
29) Odiboh, O. & Oladunjoye, A. (2019), ‘Application of integrated marketing communication tools for promoting computers
in Nigeria’ Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-
9998551-2-6, 10-11 April 2019, Granada, Spain.
30) Odiboh, O., Amodu, L., Ekanem, T. (2020a). ’Marketing and Communication of Herbal Products as Male Reproductive
Solutions in Lagos, Nigeria’ Proceedings of the 35th International Business Information Management Association (IBIMA),
ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
31) Odiboh, O., and Ajayi, F. (2019), ‘Integrated Marketing communication and carbonated drinks consumers in Nigeria: A
consumerist analysis’ Proceedings of the 33rd International Business Information Management Association (IBIMA),
ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain.
32) Odiboh, O., Ezenagu, A. and Okuobeya, V. (2019), ‘Integrated marketing communication tools and facials consumers in
Nigeria: Applications and connexions’ Proceedings of the 33rd International Business Information Management
Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain.
33) Odiboh, O., Fasanya, O., Adegoke, K., Afolabi, O. and Ofor, A. (2020b). ‘Social Media in Online Learning among
Accounting Business Students in Nigeria: Africa in View’ Proceedings of the 35th International Business Information
Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
34) Olabanjo, J., Odiboh, O., Adelua, M., and Fayemi, O. (2020a). 'Activation of public relations by professionals in Nigeria:
A case study of Zaron cosmetics and House of Tara' Proceedings of the 35th International Business Information
Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
35) Olabanjo, J., Odiboh, O., Nwosu, E., and James, D. (2020b). 'Piracy in Beauty and Cosmetics Industry and the Application
of Public Relations Tools in Nigeria' Proceedings of the 35th International Business Information Management Association
(IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
36) Olabanjo, O., Odiboh, O., Nwosu, E. and Ndubueze, N. (2019), ‘Public relations practices in local government and
traditional institutions in Nigeria’ Proceedings of the 33rd International Business Information Management Association
(IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain.
37) Omeiza, E., and Lanre, A. (2019). Book piracy and the challenge of saving Nigeria's publishing industry. Library
philosophy and practice (e-journal) 2242.
38) Omokiti, O., Odiboh, O., Aiyende, O. & James, D. (2020b). ‘Awareness and Usage of Social Media as e-Public Relations
Tool in a Health Ministry and Agency in Nigeria’, Proceedings of the 35th International Business Information Management
Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
39) Omokiti, O., Odiboh, O., Salau, J. & Nejo, O. (2020a). ‘Health Information and Social Media: Patients’ Perception of
Selected Primary Health Care Centers, Yaba, Nigeria’, Proceedings of the 35th International Business Information
Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
40) Onabajo, F. (2017). Tools for effective public relations communication in Nigerian organisations. An interdisciplinary
journal of communication studies.
41) Owens, L. K. (2002). Introduction to survey research design. http://www.srl.uic.edu. Researchgate.net
42) Oyeyinka, T., Aganbi, E., and Adebayo, O. (2016). Problems of Book publishing industry in Nigeria. Journal of Research
and Development 2(10) pp.1-8
43) Salau, J., Odiboh, O., Adelua M. & Fayemi., O. (2020a). ‘Farmers on Digital Media Usage and Agricultural Information
in Lagos, Nigeria’, Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN:
978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
44) Salau, J., Odiboh, O., Omokiti, O. & Nejo, O. (2020b). ‘Public Relations Practitioners, Poverty Alleviation Programmes
for Farmers and State Agricultural Development Authority: A Qualitative Study’, Proceedings of the 35th International
Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain.
45) Theaker, A. (2020). The Public Relations Handbook. Routledge Publishers: London, New York.
46) Ubogu, N. (2018). Publishing and information dissemination: trends and challenges in Nigeria. International journal of
innovative research in social sciences and strategic management techniques 5(1). ISSN online: 2467-8155.