August 2021

VOlUME 04 ISSUE 08 August 2021
Impact of Social Media In Online Advertisement Industry
1Bernice Titilola Gbadeyan,2Bamidele Samuel Arije
1Department: Communication And Media Management Girne American University, North Cyprus
2Department of Business administration, Cyprus science university, North Cyprus
DOI : https://doi.org/10.47191/ijsshr/v4-i8-06

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ABSTRACT

In a fast-changing world, trade proprietors, as well as marketers for both small scale businesses and enormous organization are attempting to overhaul their trade strategies in other not to become out of date in this progressing trade world. Days are long past when trade owners strive without the use of social media platforms. In these days of Facebook, WhatsApp, Twitter, and Instagram, social marketing has advanced as an indispensably portion of promoting business methodology. Therefore, in this advanced world, Social media platforms has recently become a well-known medium of creating awareness and is highly in use by both small and large business organizations. It is almost inconceivable to think of showcasing business and services without considering the significance of social media. However, embracing a few frames of online advanced social media platforms has ended up been fundamental for all trade houses. In an industry where patterns are changing in succession, selection of social network in showcasing business with the help of social media influencers is exceptionally crucial for companies to outlive in this race. In this paper, we attempt to discover the significance and effect of social media platforms in online advertising industry, and additionally to know how and the reason why business visionaries, as well as marketers, utilize social media in upgrading the changings in their products and services and business environment.

KEYWORDS:

Social media, Business, Advertisement, Marketing and Influencers.

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VOlUME 04 ISSUE 08 August 2021

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