VOlUME 05 ISSUE 12 DECEMBER 2022
1Ni Made Rai Sukmawati,2Gede Ginaya,3Sri Widowati,4Cokorda Istri Sri Widhari,5Wahyuning Dyah
1,2Tourism Department, Politeknik Negeri Bali, Indonesia
3Faculty of Tourism, Udayana University, Indonesia
DOI : https://doi.org/10.47191/ijsshr/v5-i12-77Google Scholar Download Pdf
ABSTRACT
Quality and sustainable tourism is one of the drivers in the new economic sector, creating attractions and superior products that are of interest to the international market and world buyers. This study aims at investigating tourism development efforts through the annual execution of Bali Beyond Travel Fair (BBTF) and Bali Arts Festival (BAF) which will have an economic impact on local communities and tourism actors. This study uses an interpretative qualitative analysis model through observational data collection, in-depth interviews and document studies. The results of the study show that tourism activities create demand, both consumption and investment which in turn will lead to goods and services production activities in improving people's welfare and economic growth, especially the multiplier effect for local communities. Therefore, the quality and sustainable tourism that is carried out regularly at BBTF and BAF is one of the drivers in the new economic sector, creating superior attractions and products that are of interest to the international market and world buyers.
KEYWORDS:quality and sustainable tourism; multiplier effect, BBTF, BAF, local community
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