¹Qimeng Song, ^2,3Tian He, ²Miaomiao Gao, ²Ying Tao, ³Ying Guo

¹College of Mechanical and Vehicle Engineering, Linyi University, Linyi 276000, China
²College of History and Culture, Linyi University, Linyi, 276000, China
³Research Center of Revolutionary Cultural Relics, Linyi University, Linyi, 276000, China

DOI : https://doi.org/10.47191/ijsshr/v8-i1-18

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ABSTRACT

Using the SWOT analysis framework, this study seeks to thoroughly evaluate the tourism development potential of the Malingshan Geopark in Linyi City, China. The geopark is distinguished by its unique geological formations, diverse natural scenery, and rich historical and cultural heritage, making it highly promising for tourism development. Nevertheless, the park also encounters certain challenges and limitations during development. Through an in-depth analysis of the geopark's strengths, weaknesses, opportunities, and threats, this study offers theoretical foundations and practical recommendations for formulating scientifically sound and strategically viable tourism development strategies.

KEYWORDS:

Linyi City; Malingshan; Geopark; Tourism Development; SWOT Analysis

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Volume 08 Issue 01 January 2025