¹Nurul Aulia Ramadhina, ²Nurafni Rubiyanti, ³Rajiv Dharma Mangruwa

^1,2,3Departement of Economic & Business, Telkom University

DOI : https://doi.org/10.47191/ijsshr/v8-i1-24

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ABSTRACT

Online shopping has gained significant popularity due to the numerous conveniences it offers. Several marketplaces provide various premium services, including the Cash on Delivery (COD) payment system, which has become a prominent feature in Indonesia. COD caters to individuals who prefer traditional payment methods and are skeptical about online transactions. This payment method allows customers to mitigate concerns about potential fraud, such as non-delivery of goods or receiving empty packages, thereby offering a sense of security and trust in their purchases. This study aims to investigate the relationships between the variables of Performance Expectancy, Effort Expectancy, Social Influence, Behavioral Intention, and Use Behavior. The sample comprises individuals who have shopped on a marketplace using the COD payment system, with a total of 348 respondents. This research employs a quantitative approach, utilizing nonprobability sampling and data collection facilitated by the G-Power application. Data analysis was conducted using Smart-PLS version 4 software. The findings reveal a positive and significant impact of performance expectancy on behavioral intention, a positive and significant effect of effort expectancy on behavioral intention, and a positive and significant influence of social influence on behavioral intention. Furthermore, behavioral intention positively and significantly affects use behavior. Additionally, performance expectancy, effort expectancy, and social influence positively and significantly impact use behavior through behavioral intention.

KEYWORDS:

Cash on Delivery, Performance Expectancy, Effort Expectancy, Social Influence, Use Behavior, Behavioral Intention

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Volume 08 Issue 01 January 2025