¹Angga Nur Pradana, ²Adhi Prasetio

^1,2Telkom University, Bandung, Indonesia

DOI : https://doi.org/10.47191/ijsshr/v8-i1-46

Google Scholar Download Pdf
ABSTRACT

The tourism sector plays a vital role in driving the economy in Indonesia. Behavior This research aims to investigate tourist destination online content perceptions, online content satisfaction and digital marketing interaction on tourists’ behavioral in visiting tourist destinations. The aspects examined in this study include Tourist Destination Online Content, Online Content Satisfaction and Digital Marketing Interaction in influencing Tourist Behavioral Intention. Questionnaires were distributed and returned with 300 respondents. To answer the research questions, quantitative method is used. Data obtained from respondents using purposive sampling technique processed using the Partially Least Square Structural Equation Model. As expected, the results showed that the variables studied in this research which is tourist destination content have a positive influence on tourist behavioral intention, both directly and indirectly through online content satisfaction or digital marketing interaction. This research allows tourism managers to increase tourist visits and provides insights into managing social media marketing by improving destination online content especially that drive satisfaction and interaction.

KEYWORDS:

Tourism, Social Media, Content, Satisfaction, Intention, Behavior

REFERENCES
1) Adam, I. (2021). Negative tourist-to-tourist interactions, value destruction, satisfaction, and post consumption behavioral intention. Journal of Destination Marketing and Management, 20. https://doi.org/10.1016/j.jdmm.2021.100557

2) Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. In Telematics and Informatics (Vol. 34, Issue 7, pp. 1177–1190). Elsevier Ltd. a. https://doi.org/10.1016/j.tele.2017.05.008

3) Amaro, S., Duarte, P., & Henriques, C. (2016). Travelers’ use of social media: A clustering approach. Annals of Tourism Research, 59, 1–15. https://doi.org/10.1016/j.annals.2016.03.007

4) Anam, K. (2022). Pariwisata RI Naik Peringkat, Ranking 32 dari 117 Negara. CNBC Indoenesia.

5) Arifatin, D., & Utari, R. (2023). Jumlah Perjalanan Wisatawan Nusantara Menurut Provinsi Tujuan (Perjalanan), 2022-2023. Badan Pusat Statistik.

6) Armutcu, B., Tan, A., Amponsah, M., Parida, S., & Ramkissoon, H. (2023). Tourist behaviour: The role of digital marketing and social media. Acta Psychologica, 240. https://doi.org/10.1016/j.actpsy.2023.104025

7) Bayih, B. E., & Singh, A. (2020). Modeling domestic tourism: motivations, satisfaction and tourist behavioral intentions. Heliyon, 6(9). https://doi.org/10.1016/j.heliyon.2020.e04839

8) Blomstervik, I. H., Prebensen, N. K., Campos, A. C., & Pinto, P. (2021). Novelty in tourism experiences: the influence of physical staging and human interaction on behavioural intentions. Current Issues in Tourism, 24(20), 2921–2938. https://doi.org/10.1080/13683500.2020.1854197

9) Chen, Y. C., Shang, R. A., & Li, M. J. (2014). The effects of perceived relevance of travel blogs’ content on the behavioral intention to visit a tourist destination. Computers in Human Behavior, 30, 787–799. a. https://doi.org/10.1016/j.chb.2013.05.019

10) Cheung, M. L., Pires, G. D., Rosenberger III, P. J., & De Oliveira, M. J. (2021). Driving COBRAs: the power of social media marketing. Marketing Intelligence & Planning, 39(3), 361–376. https://doi.org/10.1108/MIP-11-2019-0583

11) Deng, N., & Liu, J. (2021). Where did you take those photos? Tourists’ preference clustering based on facial and background recognition. Journal of Destination Marketing and Management, 21. a. https://doi.org/10.1016/j.jdmm.2021.100632

12) Fesenmaier, & Pearce, P. (2019). Tourist Behavioral Intention The Essential Companion. Edward Elgar Publishing.

13) Goo, J., Huang, C. D., Yoo, C. W., & Koo, C. (2022). Smart Tourism Technologies’ Ambidexterity: Balancing Tourist’s Worries and Novelty Seeking for Travel Satisfaction. Information Systems Frontiers, 24(6), 2139–2158. a. https://doi.org/10.1007/s10796-021-10233-6

14) Hair, J., Hult, T., Ringle, C., Sarstedt, M., Danks, N., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Springer.

15) Hwang, J., Park, S., & Woo, M. (2018). Understanding user experiences of online travel review websites for hotel booking behaviours: an investigation of a dual motivation theory. Asia Pacific Journal of Tourism Research, 23(4), 359–372. https://doi.org/10.1080/10941665.2018.1444648

16) Indrawati, Putri Yones, P. C., & Muthaiyah, S. (2023). eWOM via the TikTok application and its influence on the purchase intention of somethinc products. Asia Pacific Management Review, 28(2), 174–184. a. https://doi.org/10.1016/j.apmrv.2022.07.007

17) Jacobsen, J. K. S., & Munar, A. M. (2012). Tourist information search and destination choice in a digital age. Tourism Management Perspectives, 1(1), 39–47. https://doi.org/10.1016/j.tmp.2011.12.005

18) Jiménez-Barreto, J., Rubio, N., Campo, S., & Molinillo, S. (2020). Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination. Tourism Management, 79. a. https://doi.org/10.1016/j.tourman.2020.104101

19) Juliarizka, L., 1, M., Haryati, T., Pembangunan, J. E., Ekonomi, F., & Semarang, U. N. (2018). Economics Development Analysis Journal Analisis Tipologi Potensi Pariwisata di Provinsi Jawa Tengah. In Economics Development Analysis Journal (Vol. 7, Issue 2). http://journal.unnes.ac.id/sju/index.php/edaj

20) Karami, A., Bozbay, Z., & Arghashi, V. (2018). The influence of social media trust on consumer behavioral intention in tourism industry.

21) Khozaei, F., Carbon, C. C., Kim, M. J., Ul Islam, Q., Beitelmal, W., & Ul Hassan, I. (2023). Unveiling destination choices: uncovering the influence of missing visual information on tourists’ decision-making and visit intention. International Journal of Tourism Cities. https://doi.org/10.1108/IJTC-06-2023-0107

22) Kusnandar, V. (2023). Penerimaan Devisa Pariwisata Pada 2023. Databoks.Katadata.Co.Id.

23) Law, R., Chan, I. C. C., & Wang, L. (2018). A comprehensive review of mobile technology use in hospitality and tourism. Journal of Hospitality Marketing & Management, 27(6), 626–648. a. https://doi.org/10.1080/19368623.2018.1423251

24) Lee, B. K., Lee, C. K., & Lee, J. (2014). Dynamic Nature of Destination Image and Influence of Tourist Overall Satisfaction on Image Modification. Journal of Travel Research, 53(2), 239–251. a. https://doi.org/10.1177/0047287513496466

25) Lin, H., Gao, J., & Tian, J. (2022). Impact of tourist-to-tourist interaction on responsible tourist behaviour: Evidence from China. Journal of Destination Marketing and Management, 24. https://doi.org/10.1016/j.jdmm.2022.100709

26) Majeed, S., Zhou, Z., Lu, C., & Ramkissoon, H. (2020). Online Tourism Information and Tourist Behavior: A Structural Equation Modeling Analysis Based on a Self-Administered Survey. Frontiers in Psychology, 11. a. https://doi.org/10.3389/fpsyg.2020.00599

27) Mustajab, R. (2023). Jumlah Kunjungan Wisatawan Nusantara (2015-2022). DataIndonesia.Id.

28) Narangajavana Kaosiri, Y., Callarisa Fiol, L. J., Moliner Tena, M. Á., Rodríguez Artola, R. M., & Sánchez García, J. (2019). User-Generated Content Sources in Social Media: A New Approach to Explore Tourist Satisfaction. Journal of Travel Research, 58(2), 253–265. https://doi.org/10.1177/0047287517746014

29) Pai, C. K., Liu, Y., Kang, S., & Dai, A. (2020). The role of perceived smart tourism technology experience for tourist satisfaction, happiness and revisit intention. Sustainability (Switzerland), 12(16). https://doi.org/10.3390/su12166592

30) Park, D. H., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. In International Journal of Electronic Commerce (Vol. 11, Issue 4, pp. 125–148). M.E. Sharpe Inc. https://doi.org/10.2753/JEC1086-4415110405

31) Parra-López, E., Bulchand-Gidumal, J., Gutiérrez-Taño, D., & Díaz-Armas, R. (2011). Intentions to use social media in organizing and taking vacation trips. Computers in Human Behavior, 27(2), 640–654. a. https://doi.org/10.1016/j.chb.2010.05.022

32) Piñeiro-Otero, T., & Martínez-Rolán, X. (2016). Understanding Digital Marketing—Basics and Actions (pp. 37–74). a. https://doi.org/10.1007/978-3-319-28281-7_2

33) Pratiwi, F. S. (2023). 8 Provinsi dengan Jumlah Perjalanan Wisatawan Nusantara Tertinggi (2022). DataIndonesia.Id.

34) Ramkissoon, H. (2017). Hospitality consumers’ decision-making. In The Routledge Handbook of Hospitality Marketing (pp. 271–283). Routledge. https://doi.org/10.4324/9781315445526-22

35) Sahata Sitanggang, A., Septiana Yusuf, D., Ali Aridho, M., Stivo Wijaya, P., Tristan Bimantara, R. S., & Yuda Nurhidayat, dan. (2022). Penggunaan E-Tourism Sebagai Strategi Mempromosikan Pariwisata di Majalengka. Altasia Jurnal Pariwisata Indonesia, 4(2).

36) Salinas Fernández, J. A., Serdeira Azevedo, P., Martín Martín, J. M., & Rodríguez Martín, J. A. (2020). Determinants of tourism destination competitiveness in the countries most visited by international tourists: Proposal of a synthetic index. Tourism Management Perspectives, 33. https://doi.org/10.1016/j.tmp.2019.100582

37) Siegel, L. A., Tussyadiah, I., & Scarles, C. (2023). Exploring behaviors of social media-induced tourists and the use of behavioral interventions as salient destination response strategy. Journal of Destination Marketing and Management, 27. https://doi.org/10.1016/j.jdmm.2023.100765

38) Simonetti, A., & Bigne, E. (2022). How visual attention to social media cues impacts visit intention and liking expectation for restaurants. International Journal of Contemporary Hospitality Management, 34(6), 2049–2070. https://doi.org/10.1108/IJCHM-09-2021-1091

39) Sun, Y., Luo, B., Wang, S., & Fang, W. (2021). What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco-labeled products? Business Strategy and the Environment, 30(1), 694–704. a. https://doi.org/10.1002/bse.2648

40) Vu, H. Q., Li, G., & Law, R. (2020). Cross-Country Analysis of Tourist Activities Based on Venue-Referenced Social Media Data. Journal of Travel Research, 59(1), 90–106. https://doi.org/10.1177/0047287518820194

41) Wang, J., Chang, M., Luo, X., Qiu, R., & Zou, T. (2023). How perceived authenticity affects tourist satisfaction and behavioral intention towards natural disaster memorials: A mediation analysis. Tourism Management Perspectives, 46. https://doi.org/10.1016/j.tmp.2023.101085

42) Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244–249. https://doi.org/10.1016/j.jretconser.2014.08.005

43) Yamagishi, K., Canayong, D., Domingo, M., Maneja, K. N., Montolo, A., & Siton, A. (2023). User-generated content on Gen Z tourist visit intention: a stimulus-organism-response approach. Journal of Hospitality and Tourism Insights. https://doi.org/10.1108/JHTI-02-2023-0091

44) Yonatan, A. (2023). Menilik Pengguna Media Sosial Indonesia 2017-2026. GoodStats Data.

Volume 08 Issue 01 January 2025