Volume 08 Issue 01 January 2025
1Kevin Gustian Yulius, 2Myrza Rahmanita, 3Diena Mutiara Lemy, 4Sri Mariati
1,2Doctoral in Tourism Program, Trisakti Institute of Tourism, South Jakarta, Jakarta, Indonesia
3Faculty of Hospitality & Tourism, Universitas Pelita Harapan, Tangerang, Indonesia
4Doctoral in Tourism Program, Trisakti Institute of Tourism, South Jakarta, Jakarta, Indonesia
DOI : https://doi.org/10.47191/ijsshr/v8-i1-77Google Scholar Download Pdf
ABSTRACT
This study explores the development of sustainable tourism in Pekalongan, Indonesia, through the Geographical Indication (GI) of Sarong Batik Pekalongan. Recognized in 2023 with GI status, Sarong Batik Pekalongan is a product deeply rooted in local tradition, distinguished by its unique production methods, diverse motifs, and high-quality craftsmanship. The study employs a qualitative case study approach, utilizing primary data from structured interviews with key stakeholders and field observations, as well as secondary data from relevant articles and government publications. Data analysis was conducted using SWOT (Strengths, Weaknesses, Opportunities, Threats) and SOAR (Strengths, Opportunities, Aspirations, Results) frameworks to develop strategic insights into leveraging GI for sustainable tourism. The results highlight the significant role of GI in preserving cultural heritage, enhancing product authenticity, and fostering economic growth through tourism. The SWOT analysis identified critical areas for improvement, such as limited awareness and market penetration challenges, while also highlighting opportunities in cultural tourism and sustainability trends. The SOAR analysis emphasized positive growth strategies, focusing on community empowerment and global recognition. Based on these findings, the study proposes strategic frameworks for stakeholders, including business owners and policymakers, to optimize the benefits of GI in sustainable tourism development. The study concludes that effective utilization of GI requires collaborative efforts between local communities, business owners, and policymakers to fully realize its potential. This research provides a model for other regions aiming to balance cultural preservation with sustainable economic development through tourism.
KEYWORDS:Cultural heritage, Geographical Indication, Sarong Batik Pekalongan, Sustainable tourism, SWOT analysis, SOAR analysis
REFERENCES1) Bariroh, Naam, M. F. & Sugiarto, E. (2024). Batik Jlamprang Wujud Dari Warisan Budaya Kota Pekalongan. Jurnal Ilmu Sosial, Humaniora Dan Seni, 2(3), 466–471.
2) Budiarto, W. M. S., Restiani, A. D. & Evelina, L. W. (2024). Pekalongan, The World’s City of Batik, Embraces Plurality Through Cultural Events with Religious Background. Business Economic, Communication, and Social Sciences Journal (BECOSS), 6(2), 121–130. https://doi.org/10.21512/becossjournal.v6i2.11508
3) Creswell, J. W. & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). SAGE Publications.
4) Creswell, J. W. & Poth, C. N. (2018). Qualitative Inquiry & Research Design: Choosing Among Five Approaches (4th ed.). SAGE Publications.
5) Damayanti, M. & Latifah. (2015). Strategi Kota Pekalongan Dalam Pengembangan Wisata Kreatif Berbasis Industri Batik. Jurnal Pengembangan Kota, 3(2), 100–111. https://doi.org/10.14710/jpk.3.2.100-111
https://doi.org/10.1016/j.tourman.2024.104915
7) Fitriaty, F., Amin, S., Musnaini, Elliyana, D. & Saputra, M. H. (2024). Sustainable Strategy toward Community Life Satisfaction in Heritage Tourism. Jurnal Kepariwisataan Indonesia: Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia, 18(2), 257–286. https://doi.org/10.47608/jki.v18i22024.257-286
8) Gupta, R., Mondal, M. E. A., Janardhan, M., Kumawat, H. & Shekhar, C. (2024). Sustainable Tourism Development: Balancing Economic Growth And Environmental Conservation. Migration Letters, 21(S7), 1240–1253.
9) Hayati, C. (2012). Pekalongan Sebagai Kota Batik 1950-2007. Lensa: Kajian Kebahasaan, Kesusastraan, Dan Budaya, 2(1).
10) Jamshed, S. (2014). Qualitative research method-interviewing and observation. Journal of Basic and Clinical Pharmacy, 5(4), 87. https://doi.org/10.4103/0976-0105.141942
11) Khavarian-Garmsir, A. R. & Zare, S. M. (2015). SOAR Framework as a New Model for the Strategic Planning of Sustainable Tourism. Tourism Planning & Development, 12(3), 321–332. https://doi.org/10.1080/21568316.2014.960595
12) Martins, L. O. S., de Oliveira, V. R. V., Lora, F. A., Fraga, I. D., Saldanha, C. B., Silva, D. T., Pereira, M. G. A. & Silva, M. S. (2024). Geographic Indications, Sustainability and Sustainable Development: A Bibliometric Analysis. Journal of Scientometric Research, 13(3), 919–934. https://doi.org/10.5530/jscires.20041231
13) Muiz, A. A., Sumastuti, E. & Sijabat, R. (2023). Analisis Peningkatan Produktivitas Kerja Pegawai Pada UMKM Sarung Batik Kalungguh Pekalongan. Jurnal Nuansa: Publikasi Ilmu Manajemen Dan Ekonomi Syariah, 1(4), 283–289. https://doi.org/10.61132/nuansa.v1i4.286
14) Özgeriş, M., Demircan, N., Karahan, A., Gökçe, O., Karahan, F., Sezen, I. & Külekçi, E. A. (2024). Cultural Heritage Management in the Context of Sustainable Tourism: The Case of Öşkvank Monastery (Uzundere, Erzurum). Sustainability, 16(22), 9964. https://doi.org/10.3390/su16229964
15) Pemerintah Kota Pekalongan. (2023, 1. April). Sarung Batik Sah Tercatat sebagai IG Kota Pekalongan. Protokol: Komunikasi Pimpinan Kota Pekalongan. https://protokol.pekalongankota.go.id/berita/sarung-batik-sah-tercatat-sebagai-ig-kota-pekalongan.html
16) Puyt, R. W., Lie, F. B. & Wilderom, C. P. M. (2023). The origins of SWOT analysis. Long Range Planning, 56(3), 102304. https://doi.org/10.1016/j.lrp.2023.102304
17) Riyanto, Iqbal, M., Supriono, Fahmi, M. R. A. & Yuliaji, E. S. (2023). The effect of community involvement and perceived impact on residents’ overall well-being: Evidence in Malang marine tourism. Cogent Business & Management, 10(3). https://doi.org/10.1080/23311975.2023.2270800
18) Sembiring, S. (2023). The Utilization of the Economic Value of Geographic Indications as a Communal Right in Increasing Community Welfare (In the Perspective of Indonesian Trademark Law and Geographical Indications). In Intellectual Property - Global Perspective Advances and Challenges [Working Title]. IntechOpen. https://doi.org/10.5772/intechopen.1001126
19) Setyaningsih, W., Syawaludin, A. & Ramadhani, A. R. (2024). Tourism Kampong Development Model Through Community Involvement Towards Sustainable Creative-Based Tourism. International Journal of Sustainable Development and Planning, 19(11), 4323–4330. https://doi.org/10.18280/ijsdp.191121
20) Sihombing, I. H. H., Suastini, N. M. & Puja, I. B. P. (2024). Sustainable Cultural Tourism in the Era of Sustainable Development. International Journal of Sustainable Competitiveness on Tourism, 3(02), 100–115. https://doi.org/10.34013/ijscot.v3i02.1601
21) Sobel, C. (2023, 15. August). SOAR, SWOT and SMART: The Prescription for Small Business Growth. https://www.linkedin.com/pulse/soar-swot-smart-prescription-small-business-growth-craig-sobel
22) Suyani. (2013). Pengaruh Budaya Asing Terhadap Perkembangan Batik Pekalongan. Corak: Jurnal Seni Kriya, 2(1), 71–82.
23) Syahidah, J. A. (2022). Keberlanjutan Unesco Creative City Network di Kota Pekalongan (Analisis Aktor dan Hambatan Pada Kota Kreatif). As-Shahifah: Journal of Constitutional Law and Governance, 1(1), 53–78. https://doi.org/10.19105/asshahifah.v1i1.5885
24) Varnekar, S. S. & Chutia, U. (2024). The Impact of Geographical Indication In The International Trade. Educational Administration Theory and Practices, 30(5), 13863–13869. https://doi.org/10.53555/kuey.v30i5.6081
25) Yulius, K. G., Sudirman, F. N. & Theovanus. (2024). Explaining Revisit Intention in Culinary Tourism: Case Study of Pekalongan, City of Batik. EDUTOURISM: Journal Of Tourism Research, 6(2), 58–73. https://doi.org/10.53050/ejtr.v6i02.1228
26) Zubiaga, M., Sopelana, A., Gandini, A., Aliaga, H. M. & Kalvet, T. (2024). Sustainable Cultural Tourism: Proposal for a Comparative Indicator-Based Framework in European Destinations. Sustainability, 16(5), 2062. https://doi.org/10.3390/su16052062